It is so exciting and invigorating to start a new business!  You will instantly feel the urge to get out there and make it happen.  There are so many things you feel you need to do now.

  • Create a logo
  • Make a website
  • Print business cards
  • Design flyers about your business
  • Make your business social media sites
  • Setup your LLC

I will be the first to tell you, none of these things matter until you make a sale.  I know it may feel as if these things will lead to sales but they are meaningless to the initial sales for the vast majority of small businesses.  Your initial customers are most likely going to hire you because they trust you and they like you.  They do not care if you have a logo, fancy printed materials, or even a website.  They are hiring YOU!